Check out the new PlayStation 5 ad

An impressive new PlayStation 5 announcement was released today.

The new ad, called The Edge, was released exclusively by Variety and aims to evoke some of the feelings you would get from the PlayStation 5 console, according to Eric Lempel, Global Head of Marketing. Needless to say, it looks incredible.

We want to excite and thrill you. We want to show them a path to the mysterious unknown ... what you are seeing is they reaching the limit and then going beyond. And really, this is what we are trying to signal here. It's not about the features. It is a brand of the console.

As the first PlayStation 5 ad, The Edge doesn't really show anything new about the console and the next generation games. Eric Lempel confirmed, however, that this will soon change.

You will see many games start to enter these campaigns very quickly

A new look for the PlayStation 5 and its upcoming games will arrive this week, on September 16th. The event will be about 40 minutes long and will provide new information about the games that will arrive at the console launch and later.

Before the launch of the PlayStation 5 at the end of this year, we wanted to give you one more look at some of the great games that will be released on the PS5 (and later!).

Our next digital showcase will last about 40 minutes and feature updates on the latest titles from Worldwide Studios and our world-class development partners.

The PlayStation 5 will be released before the end of the year worldwide. Price and release date have not yet been confirmed.